THE INTERNET.

THE INTERNET.

It used to be the Internet. Now it’s your Internet.

On any given day, billions of people jump into an algorithm-driven digital world designed to envelop them in content that reflects their own points of view, preferences, and tastes.

In this deeply fractured landscape, you need a roadmap to meet your audience where they are. Today, it takes the right message from the right messenger on the right platform at the right time to really break through with a given community. This is true whether you’re a startup media company, a global network of diplomats, or the President of the United States. We’ve done this for all of them – and now, we want to do it for you.

WE ARE
GROUP PROJECT:

We are Group Project: A digital strategy firm that likes moving fast and making things. We’re not here to theorize – but to create (and get that A+ for the group). And here’s what we know:

There is no cookie-cutter approach to the Internet.

Every challenge we tackle is as unique as the audience you want to reach. Here’s how we approach our work:

We embed with you.

We deliver early wins for you.

We create an executable strategy for your team.

We don’t believe in delivering documents that gather dust. We work alongside you to build a roadmap full of innovative ideas grounded in the realities and goals of your organization.

Let’s go win your Internet.

OUR SERVICES

  • We design a custom action plan for you – grounded in your unique capabilities and opportunities.

    This includes:

    • Target audience and competitive landscape analysis

    • Social platform prioritization and content calendar

    • Organic content planning and brand partnership planning

    • Brand and visual identity support

    • Executive and thought leadership strategy

  • We craft the compelling story you can tell uniquely to resonate with your target audience.

    • Strategic narrative development tailored to target audiences

    • Brand copy, website copy, video scripts, newsletters

    • Brand and tone of voice guides and media training

    • Executive speeches, op-eds, video scripts, talking points

  • We partner with your team to design, plan, and execute impactful digital engagements.

    This includes:

    • Launch and roll-out execution for new campaigns or initiatives

    • Online programming to complement in-person events

    • Digital content production and distribution plans

    • Digital partnership development and execution