THE INTERNET.

THE INTERNET.

It used to be the Internet. Now it’s your Internet.

On any given day, billions of people jump into an algorithm-driven digital world designed to envelop them in content that reflects their own points of view, preferences, and tastes.

In this deeply fractured landscape, you need a roadmap to meet your audience where they are. Today, it takes the right message from the right messenger on the right platform at the right time to really break through with a given community. This is true whether you’re a startup media company, a global network of diplomats, or the President of the United States. We’ve done this for all of them – and now, we want to do it for you.

WE ARE
GROUP PROJECT:

A digital strategy firm that likes moving fast and making things. We’re not here to theorize – but to create. We’re here to help you find your people and reach them effectively, translating your vision and message into your unique, un-ignorable story online. We love to dive into every pocket of the Internet, to try lots of things and watch them come alive and delight an audience, no matter how niche. 

We’ll never deliver you a cinder block slide deck and wish you luck – we’ll work alongside your team, building you the roadmap you need, full of innovative ideas that are grounded in the realities of your organization – ideas that you can actually take action on.

The audiences you can speak to uniquely are waiting to hear from you, right now. We’re here to help make your story come alive for them. 

Let’s go win your Internet.

OUR SERVICES

  • We help you understand your target audience and how you can show up for them authentically – inspiring them to take actions that drive your mission forward.

    This includes:

    • Digital audit

    • Audience identification and insights

    • Audience prioritization planning and resourcing

    • And more

  • We craft the compelling story you can tell uniquely to resonate with your target audience – laying the foundation for engaging online content and campaigns.

     This includes: 

    • Writing your core narrative

    • Messaging that is tailored to your core audiences

    • Brand and voice guides

    • Voice training for executive leadership and spokespeople

    • And more

  • We partner with you and your team to design, plan, and execute impactful digital engagements that reach key audiences and get earned media attention.

    This includes:

    • Launches and roll-outs of new campaigns or initiatives

    • Online programming to complement major in-person convenings

    • Producing and releasing digital content, from longform written pieces to scripted videos

    • Creative digital partnership development and execution

    • And more

  • We design a custom action plan for you – grounded in your unique capabilities and opportunities and designed to get the right messages, to the right audiences, through the right channels. 

    This includes:

    • Organic content and distribution strategy

    • Social media strategy and content calendar

    • Digital engagements and partnerships

    • Executive leadership digital content strategy

    • And more